Brand Audit Deck
Subjective feedback kills design projects.
This presentation template shifts the conversation from “Is it pretty?” to “Does it work?”.
It gives you a structured framework to expose brand weaknesses, validate client pain points, and position your services as the logical cure.
Benefits:
Stop Free Pitching: Use the “Condition” slide to show expertise and build trust without doing free design work or speculative concepts.
Get Paid for Discovery: Sell this audit as a standalone “Step 1” product. Lower the barrier to entry and get paid for your analysis before you even open Affinity.
Filter Bad Clients: The structured “Go/No-Go” checklist naturally weeds out clients who want a “quick logo for $50” and attracts those ready to invest in a professional process.
Objectivity Over Opinions: Move away from “I like/I don’t like” battles. Use the 0-100% scoring system to anchor your decisions in best practices and business goals.
What is included:
+ A complete, psychological sales journey in 6 slides:
Needs: The “Mirror Effect” – validating the client’s business pain so they feel understood.
Inventory: The Evidence – a “crime scene” slide that visually proves the need for change.
Condition: The Diagnosis – a professional 0-100% scoring system for 8 key brand areas (Messaging, Logo, Typography, etc.).
Planning: The Roadmap – visualizing the clear path from Discovery to Sustain.
Estimation: The Offer – a 3-tier pricing model anchored by value, not hours.
Bonus: The Upsell – ready-to-use sections for Trademark Reservation or extra value add-ons.
Brand Audit Deck with Notes
+ The “Designer’s Brain” Notes
I didn’t just leave you with empty placeholders. The each section includes “Notes” and “Cheat Sheets” on the side of the slides, including:
– 8 Screening Questions to ask before you start.
– How to negotiate the price using the “Anchor” technique.
– What to write in the “Objectives” section.
– How to pivot from a critique to a closed deal.
Well-structured Process Showcase
Scoring System to evaluate Brand Condition
Format:
– 1920x1080
– Affinity Designer Files / PDF / SVG
– Fully editable text and layouts
– Minimalist, timeless aesthetic
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Frequently Asked Questions:
Affinity Version?
Any version should work.
Are you planning any future updates?
Yes.
I want to add at least 2 real-life examples.
How do I submit feedback?
You can e-mail feedback to: support(at)fircyk.it