Brand Audit Deck

Subjective feedback kills design projects.

This presentation template shifts the conversation from “Is it pretty?” to “Does it work?”.

It gives you a structured framework to expose brand weaknesses, validate client pain points, and position your services as the logical cure.

Benefits:

Stop Free Pitching: Use the “Condition” slide to show expertise and build trust without doing free design work or speculative concepts.

Get Paid for Discovery: Sell this audit as a standalone “Step 1” product. Lower the barrier to entry and get paid for your analysis before you even open Affinity.

Filter Bad Clients: The structured “Go/No-Go” checklist naturally weeds out clients who want a “quick logo for $50” and attracts those ready to invest in a professional process.

Objectivity Over Opinions: Move away from “I like/I don’t like” battles. Use the 0-100% scoring system to anchor your decisions in best practices and business goals.

What is included:

+ A complete, psychological sales journey in 6 slides:

Needs: The “Mirror Effect” – validating the client’s business pain so they feel understood.

Inventory: The Evidence – a “crime scene” slide that visually proves the need for change.

Condition: The Diagnosis – a professional 0-100% scoring system for 8 key brand areas (Messaging, Logo, Typography, etc.).

Planning: The Roadmap – visualizing the clear path from Discovery to Sustain.

Estimation: The Offer – a 3-tier pricing model anchored by value, not hours.

Bonus: The Upsell – ready-to-use sections for Trademark Reservation or extra value add-ons.

Brand Audit Deck with Notes

+ The “Designer’s Brain” Notes

I didn’t just leave you with empty placeholders. The each section includes “Notes” and “Cheat Sheets” on the side of the slides, including:

– 8 Screening Questions to ask before you start.

– How to negotiate the price using the “Anchor” technique.

– What to write in the “Objectives” section.

– How to pivot from a critique to a closed deal.

Well-structured Process Showcase

Scoring System to evaluate Brand Condition

Format:

– 1920x1080

– Affinity Designer Files / PDF / SVG

– Fully editable text and layouts

– Minimalist, timeless aesthetic

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Frequently Asked Questions:

Affinity Version?

Any version should work.

Are you planning any future updates?

Yes.
I want to add at least 2 real-life examples.

How do I submit feedback?

You can e-mail feedback to: support(at)fircyk.it

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